Fresh

In 1991, Russian immigrants Lev Glazman and Alina Roytberg, living in Boston, envisioned a beauty shop with effective, indulgent, natural products and a friendly, bazaar-like ambience. This vision led to the creation of Fresh, a store that quickly captivated their community. Their first product was a hand-wrapped soap, and when they couldn’t find products that met their standards, they began making their own. This passion and pioneering spirit have driven the brand’s innovation for decades.

Country of Origin: USA.