Sol de Janeiro Brazilian Joia Strengthening+ & Smoothing Shampoo 295ml

4,349.70

With Brazil Nut Selenium + Buriti Fruit Oil

Strengthening and Smoothing for Hair that‘s 2x as Strong*

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Sol de Janeiro Brazilian Joia Strengthening+ & Smoothing Shampoo 295ml
4,349.70
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Strong, healthy hair is an obsession in Brazil. Now, Sol de Janeiro brings the coveted Brazilian Beauty Secrets behind gorgeous hair to everybody with a long-awaited shampoo and conditioner.

A creamy-lather, sulfate-free shampoo cleanses gently without ever stripping. With a patented SOL Seal Technology™, clinically proven to smooth and restore healthy hair. Plant-based keratin micro-beads mend and prevent breakage by wrapping strands with a hug + treat action to fuse together split ends. For all hair types and textures because beauty is diverse in Brazil – and so is hair.

Rich with healthy-hair ingredients and in a iconic and addictive Cheirosa ’62 fragrance (Brazilian Bum Bum Cream), this is the Brazilian hair of your dreams.

54% reduction of breakage*
74% of split ends mended*
Frizz-fighting
Color-safe, sulfate-free, paraben-free
Shine-boosting

How to use:

Apply a generous amount to wet hair and massage as luscious lather builds. Rinse and repeat, as desired. Follow with Brazilian Joia™ Strengthening + Smoothing Conditioner for maximum benefits.

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