Fenty Beauty Pro Filt’r Hydrating Longwear Foundation – 255

Pro Filt’r fans have spoken, and Rihanna has listened. For the first time ever, medium to full coverage meets serious longwear in a hydrating foundation, with a perfectly smooth, natural finish that lets skin look like skin. We’re talking natural – not dewy – like your skin just had a must-needed drink of water.

Recognising the need for a hydrating Pro Filt’r formula that normal to dry skin types will love, Rihanna created this foundation with grape seed oil and sodium hyaluronate to give skin the nourishing hydration it needs to stay comfortable all day. Longwear, coverage, and hydration: Now you can have it all in 50 shades – each delivered in a portable tube that makes it easy to take with you wherever you go.

Just like the original Pro Filt’r, Pro Filt’r Hydrating Longwear Foundation has a sweat and humidity resistant formula that easily builds to medium to full coverage, instantly evening out skin without clogging pores or settling into fine lines. Plus, the longwearing, light-as-air texture is undetectable on skin – so you always look like you.

How to use:

Prep skin with Pro Filt’r Instant Retouch Primer for best results. If you need an extra boost of hydration, try Pro Filt’r Hydrating Primer. To use, massage tube. If needed, pump and squeeze simultaneously to release air.

For full coverage: Apply 1-2 pumps on the back of your hand. Using the Full-Bodied Foundation Brush 110 or Kabuki-Buff Foundation Brush 115, dot product onto the centre of your face and blend outward.

For medium, customisable coverage: Apply 1 pump on the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the centre of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.

SHADE-FINDING TIPS: Pro Filt’r Hydrating Longwear Foundation comes in the same 50 shades as the original Pro Filt’r, so if you already know your shade, you’re good to go!

Don’t know your shade? Start with your shade range (Light, Medium, Tan, Deep), then narrow down your skin’s undertone. For more help, try our Fenty Face Shade Finder.